account of this form of entertainment in his Mass Communication (pp. 13­14): In the days when Johann Gutenberg’s Bible, printed from movable type, was stirring wonder in Germany, another innovation was gaining a foothold in Italy. It was a kind of game, having at first no apparent relationship to the dissemination of information or ideas. The device was described in Leonardo da Vinci’s unpublished notes. If on a sunny day you sit in a darkened room with only a pinhole open on one side, you see on an opposite wall or other surface images of the outside world—a tree, a man, a passing carriage. The principle was described in detail in the book, Natural Magic , by Giovanni Battista della Porta, published in 1558. A few years later it became known that a lens, in